What Does The Future Of Cable TV Look Like?

- Mar 16, 2018-

By ITU News

TV as we know it will soon become a thing of the past.Our viewing experiences will transform into a combination of voice activation, customization, and virtual and augmented reality.

At ITU headquarters in Geneva, Switzerland last week, a workshop on “The Future of Cable TV”  brought together experts and leaders in the field from around the globe to discuss the opportunities and challenges that lie ahead – and what’s next for Cable TV?

In his opening remarks, Matthias Kurth, Executive Chairman of Cable Europe, posed the following question to all participants: “Is [the competitive environment] a danger for the cable industry and companies, or an [opportunity] because cable infrastructure is still good and can be used?”

As infrastructure and connectivity will be key features for the future of digital TV services, it is essential that the technical standards, such as those developed by ITU, ensure seamless interoperability.

The global pay-TV industry may be experiencing a period of disruption and competition, but ‘cord-cutting,’ to the surprise of many, has not spread, said Maria Rua Aguete, Executive Director of global information company IHS Markit. Traditional pay TV is still growing in all regions except North America, mainly due to high costs.

Over-the-top (OTT) media services such as Netflix and Amazon are spending billions to offer consumers unique content that complements pay TV and now affect the growth of Cable TV, especially in North America, said experts at the workshop. Still, Cable TV is growing in most other regions of the world, particularly in Asia, the Middle East and Africa, according to data presented by telecommunications operator KDDI Japan.